2014 NAB Show Preview: First Look at the Trends, Tools and Technologies.
It can't shoot 4K, but I suspect many camera buyers will still be lining up to get close and personal with the ARRIAMIRA. Touted as the ideal documentary camera, it's really a lighter, smaller sibling of ARRI's Alexa. The two share a sensor design, but the AMIRA maxes out at 2K (2048 pixels) and records using the Apple ProRes codec family to cards without any camera raw recording options. It starts at $39,999, but a fully optioned camera with accessories (no lens) can run you northwards of $60K. ARRI is taking a gamble without a 4K product by banking on the look championed by the Alexa to win over users from Sony and RED.
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